"We have not received an offer from Reading for Leroy Lita," said the Ashton Gate chairman.
"All we have had is an telephone call from their end which I have treated as a general enquiry. Nothing has materialised from the call."
Lita, 20, has been linked with a number of clubs following his exploits for the Robins last season, for whom he scored twenty-nine goals.
Manager Brian Tinnion also denied the speculation, telling the Bristol Evening Post: "As far as we are concerned, Leroy will be here next season alongside Steve Brooker and, hopefully, Marcus Stewart."