United's retail department has come under criticism in recent years for what many Iron fans feel is a department lacking in both ideas and imagination.
The club shop currently nets United around £100,000 in income each year but both fans and the board alike believe it could be and possibly should be raising much more than that.
The current best selling item is predictably the replica shirt, with the club selling around 1,700 last year.
Chapman feels the club needs new products, and has asked for suggestions for souveniers `which can be sold off easily and in large numbers`.
Suggestions already being considered include SUFC rock, cans of United Iron Brew (We suggest cans of 'Iron Bru'), United action men, monopoly sets and lingerie.
The club shop is open Monday to Friday from 9am to 5pm and from 10am on Saturday matchdays.
If you have any ideas for new products, contact Tony Chapman on (01724) 848077.